Sunday, June 15, 2008

The Perks of Service, Jean Yee

Jason Araghi is the founder of Araghi's Green Beans Coffee Worldcafe. The uniqueness about his company is that his cafes can be found in war zones, including base of military camps. His customers are mainly US military soldiers. To them, Araghi's cafes provide them with a moment of tranquility where they can relax and unwind, with the familiar taste of espresso that takes them back home. In order to accomodate the shifting military deployments, Araghi has made his shops mobile - to have his cafes in huge containers which can be transported by a truck. It was risky for the staffs as well, as containers may be targets of gunshots from time to time. Although it was apprehensive and costly to ship the containers, Araghi never relinquished any chance of opening another cafe at another military base.

I think Araghi is dauntless as he never stopped providing coffee to the US military soldiers despite knowing the multiple risks involved in this business. Because of his boldness, he is able to reach out and provide a retreat for worn-out soldiers after their shift. In my opinion, he is not just a millionaire but a selfless man who makes difference in many people's lives by giving warmth and comfort through his business. His cafes remind the soldiers of their family waiting for their return at their homeland, boosting their morale, spurring them on. His staffs are worth mentioning for their loyalty and courage. Hardly anyone these days are able to leave their country and family just for a job that serves coffee to soldiers in remote areas, even though the job is very rewarding. This is a testimony of some very fulfilling jobs. It must feel good to be able to give something to the society while earning our own keep. Araghi is an inspiration to many.

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