The Perks Of Service. Ian

This article is about the owner of the Green Beans Coffee Worldcafe company who braves the obstacles of war in the Middle East just to reach his cafe set up right smack in between the warzone.This man is Jason Araghi. Many may ask why would he brave such dangerous terrains just to serve a cup of coffee on the counter? Well the reason is that Mr Araghi wants to provide the best service possible for the soldiers who he serves coffee to.
It all started after he had set up a clinic in Saudi Arabia when one of his patients, a Saudi princess offered him the job of opening an American-style coffee cafe in a furniture showroom she owned. With the help of his brother, they started selling coffee to the locals. Soon military personnels were flocking into his cafe eager to savour the taste of his coffee. As the war pushed deeper into the heartlands, troops moved and so did the cafe. Presently, they own a thriving business worth 20.8 million with 68 outlets mostly at military base camps. However, risks have to be taken, machinary have to be transported and Mr Araghi has to do the transporting. the cafe in the warzone is mobile therefore street fighting may occur just metres away from the cafe.
It is so dangerous that many of his staff are wearing body armour as they serve coffee. To Mr Araghi, this is more than just a business venture, it is a service that sees soldiers satisfied everytime they take a sip of his coffee and are reminded of home. I feel that the dedication of this man to provide good service even in the face of danger is astounding. Mr Araghi has shown to the world what good service is all about. I believe that his business success is hard earned and he has put his life on the line to provide the only form of condolences and shelter to these military troops.
I admire his determination to continue his services to the military troops in the warzone. Mr Araghi belives that he is keeping his word by following the troops into hostile territory. I hope that he will continue this outstanding contribution. His company motto "Honour first, Coffee second" clearly underlines his commitment for his cause and the importance he places on keeping his word. In the war that rages on the far side of the world, Mr Araghi's example is a shining becon of rest and zen to the battle hardy soldiers of America and perhaps the best example of what good service is really about.